Churchill Downs, home of the Kentucky Derby

The Kentucky Derby is one of the few sporting events that Americans can legally wager on without visiting Nevada. It’s also an event that’s seeing increased popularity thanks to whiskey soaked parties and ladies in big hats.

Put these factors together and the Run for the Roses on Saturday, May 4, becomes a great conversion opportunity for sports betting affiliates.

Here’s a few tips for promoting horse racing’s biggest event.

It’s All Legal

Let’s put the hypocrisy behind sports betting ban in the United StatesĀ aside for a moment and celebrate the fact that most Americans can legally bet on horse racing.

That means the Kentucky Derby is a good gateway for grabbing US players who might otherwise be reluctant to place a wager. Developing a database of potential US players now could pay off in a big way down the line.

Kentucky Derby Parties

Kentucky Derby parties are growing in popularity every year and can be found in almost every big city in the US. These events draw a young crowd that’s ripe for mobile betting conversions.

Contacting party promoters and offering up guest blogs that include free picks (and links to mobile betting apps) can be a great entry way into this lucrative market.

Get Social

Staying active on social media isn’t always easy, which is why marquee events like the Kentucky Derby are social gold.

Derby Day means lots of people Tweeting from parties and the race itself. Engage these folks in conversation; post up links to your picks and race content; and promote their legal online sports betting options.

Kentucky Derby Affiliate Promotions

Twinspires – Affiliates can get their Kentucky Derby action straight from the horse’s mouth with Twinspires, the official affiliate program of Churchill Downs. This program offers a generous, tiered, CPA program (sorry, no rev share) that’s perfect for events like the Derby. (And it’s all legal in the US.) Players can take advantage of a $100 signup bonus.

Wager Web Affiliates - Wager Web is one of the few online sportsbooks that works with US players and is another good choice for Kentucky Derby promotions. Affiliates who sign up through CAP can earn a revenue share between 30%-35%. For players, there’s a unique, sliding scale, deposit bonus every time they put money in their account.

Are you promoting the Kentucky Derby? Share your strategies in the comments section below.

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