Scandinavian online gaming software developer Jadestone has announced an ambitious new online gaming system that it’s calling the Casino Matrix, designed to fully appeal to today’s ultra Internet savvy consumers and their mad multi-tasking ways.

The new online casino web application “utilizes a grid of up to four windows, allowing the player to load and play up to 4 Casino games simultaneously through an intuitive user-interface,” Jadestone reps stated in a news release.

The Casino Matrix includes more than 30 casino games; operators offering the service can add Livebook, Sportsbook “or just about any application into the mix”.

“Even external content such as Youtube or Facebook work well within the Casino Matrix interface,” Jadestone reps continue. “Exit the monolithic old-school online casino – enter a world where players can place a LiveBet, watch a live feed of the game and play two video slots all at the same time.”

“The Casino Matrix could be called the ultimate cross-marketing tool”, says Tom Wood, Jadestone’s Product Director. “By giving access to several games at once, operators give players the luxury to choose their combination of games or external content all from within the walls of the operators site.

“This means players won’t have to navigate multiple lobbies or leave the comfort of the gaming site to see their favorite Youtube video or read the latest from their Facebook friends.”

The official unveiling — like so many others in the online gaming world — is happening later this week at the ICE Totally Gaming show in London, where Jadestone’ll be at booth 5105.

Sweden-based Jadestone is one of Europe’s most active iGaming software developers, holding partnerships with bwin, Unibet, and Paf, among others. Casino Matrix was developed in cooperation with Play’n GO.

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