July 8, 2010 (CAP PR Wire) — With immediate effect, the Italian Serie B will now be known as Serie bwin. The cooperation between the 22 league teams and bwin, the world’s leading online gaming provider, will continue until 30. June 2012. The sponsorship agreement has been presented this morning at the offices of Lega Serie B in Milan by Luca Ferrari, Chairman of Lega Nazionale Professionisti Serie B, and Paolo Di Feo, CEO of bwin Italy.

“We are delighted to be working alongside the new Lega Serie B in this exciting new adventure,” said Paolo Di Feo, CEO of bwin Italy, “bwin is continually active in high-end sports sponsorship and this will continue at the international level. Today, with the advent of Serie bwin, we are facing a very exciting new challenge, giving us real contact with local situations.”

Click here for details on the bwin affiliate program.

About bwin
The bwin Group has over 20 million registered customers in more than 25 core markets. On a number of different platforms, the Group offers sports betting, poker, casino games, soft and skill games, as well as audio and video streams of top sporting events such as the German Soccer League. The holding company bwin Interactive Entertainment AG is listed in the ATX on the Vienna Stock Exchange (ID code BWIN, Reuters ID code BWIN.VI), and as the parent company provides various services such as software development, marketing, communications, human resources and finance for its subsidiaries and associated companies. The operational business of the bwin Group is carried out by subsidiaries and associated companies on the basis of licences (e.g. Germany, Italy and Gibraltar). Full details about the Company can be found on its investor relations website at www.bwin.org.


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