Most reputable content producers go out of their way to produce articles, blogs and reports that live up to Google’s standard of high quality content. After all, when Google can unleash an update like Panda, that devastated the content ecosystem of the day, their definition of high quality content is worth knowing.

But do you really know what Google is talking about when it talks about “high quality content”? It’s a very specific term with some very specific meanings and consequences for web publishers. If you’re not already familiar with these concepts, here are a few high points you’ll want to remember pulled directly from Google Developer Documentation Style Guide.

When it comes to creating high quality content, you’ll always want to sound as human as possible or, in Google terms, be “conversational.” This directive is the direct result of automated writing programs that created piles of nearly unreadable content in the pre-Panda era.

Google prefers content that is conversational, but not overloaded with colloquial terms or slang. In short, they want content that’s easy for almost anyone to read, even if they’re not a native speaker. At the same time, they want that content to be informative and not dumbed down.

Remember also that the bots reading your content and evaluating its potential ranking are sophisticated and intelligent, but they’re not that sophisticated and intelligent. They need straightforward language that’s simple to understand and interpret. (That’s why Google really likes bullet-pointed lists.)

It’s a challenging standard, but it’s not unattainable if you’re willing to put in the effort.


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