We all know that personalization is a huge trend in web marketing, but it only scratches in the surface while new techniques such as mindset segmentation go much, much deeper.

Mindset segmentation, as outlined by web marketing strategist Kellie Cummings, is all about identifying customers by, “their emotional desires and expectations.”

Though it might sound a little wonky and touchy-feely on its outside, mindset segmentation is actually a great fit for casino affiliates and isn’t all that tough to implement. Here’s what you need to know about this up-and-coming web marketing technique.

What is ‘Mindset Segmentation’?
Simply stated, mindset segmentation is that process of breaking down your customers into groups based on their belief systems about the world, and not just their thoughts about your particular products.

Amanda DiSilvestro of Search Engine Journal breaks down customer mindsets into five categories which include:

  • Beliefs
  • Hopes and Fears
  • Emotional Needs
  • Expectations
  • Brand Perceptions

It doesn’t take a marketing genius to see that these mindset segments have some real potential when you start applying them to demographic groups who engage in online gambling.

Implementing Mindset Segmentation
Implementing mindset segmentation into your own casino affiliate marketing business can be as simple or as complicated as you want to make it.

On the simple side, getting started with mindset segmentation is as basic as changing the way you look at your customers/players. Do you know what their belief systems are? Do your international players have a different mindset than your domestic players? Answering questions like this can go a long ways towards providing personalized content to players across the world.

If you want to get a little more technical, use A/B testing and surveys to see if your thoughts on mindset segmentation hold any water with real-life players.

Mindset segmentation allows casino affiliates to think about their customers in a new, more in-depth manner that ultimately builds more conversions.


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