Sure, PokerListings has 2.1 million backlinks and 10,000 No. 1 positions with keywords, but print media and PPC can be other means of effective marketing channels, as Martin Carleslund explains in this video interview. As CEO and President of Highlight Media Group, one of the world-leading affiliate and online marketing groups and holding company for PokerListings.com, Martin knows a thing or two about diversifying a marketing strategy and making the mistake of relying solely on Google will hurt your affiliate marketing business in the long run.
So, why does PokerListings continue to be the world’s #1 online poker portal? Not relying solely on Google to meet all of your SEO needs. Diversification into other marketing channels is essential to success, Martin explains, as well as why a balanced user experience and SEO relationship will make you a successful affiliate in the long run.
About Martin CarleslundIn 2010, Martin Carleslund became CEO and President of Highlight Media Group, which owns among other verticals PokerListings.com. Prior to joining HLM, Martin served as CEO and President of Eniro Sweden, overseeing 3, 200 employees. He’s also served as CEO and President, as well as CEO and President 3L System Group, a public company noted on the Stockholm Stock Exchange.
Raw Transcript
Announcer: Before we get started, I’d like to introduce you to our sponsor, Lock Affiliates, exclusive home to the Lock Poker and the Lock Casino brands.
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With extremely strong branding and incredible player and affiliate promotions, Lock Affiliates is one of the hottest new programs to join the CAP directory. Thank you, Lock Affiliates, for making this CAP video interview possible.
Warren: Hey everyone. I’m Warren Jolly with CasinoAffiliatePrograms.com. I want to welcome you to today’s interview with Martin Carleslund.
Since 2010, Martin has been the CEO and President of Highlight Media Group, the holding company of PokerListings and CasinoGuide.com.
HLM is a diversified affiliate marketing and online publishing company with offices worldwide, and works in many verticals outside of live gaming. The company is the largest iGaming affiliate in the world, and to our knowledge, generates over 100 million euros in estimated annual turnover.
Today, we’ll learn about the amazing business HLM has built, how they got there, and the company’s future direction. Martin, it’s great to have you today. Thanks for joining us.
Martin: Thank you very much. Nice to be here.
Warren: Let’s start off by telling our audience the history of HLM since it first created PokerListings.com, and how the business got to where it is today as the biggest player in our industry.
Martin: Okay. It’s nice. I can comment on that. I can give you some information on the background of our company. It started with the founders, who saw a great opportunity in the organic search and also the PPC. I started out testing that early, in 2005.
Started to see how we could build a number of sites using the organic search as a platform. We were really, really early on that. Created from that, among other sites, PokerListings.com.
It became, due to our competence in SEO, one of the largest sites in the world with regard to poker, for example.
Warren: Okay. You’re personally new to iGaming and have no prior gambling experience or industry relations before joining HLM in 2010. What do you love and dislike about this industry?
Martin: I’m new to gambling, of course. What I actually do love about the industry is the great potential in i
Here are the reasons why affiliates should partner with this program. Lock Affiliates accepts players worldwide, including the US. The program also just implemented a new, independent cashier, which delivers fast cash outs to all players.
Since its launch, brands are tracking at 45% real money conversion rates. Also, Lock Affiliates provides incredible affiliate support, and is meticulous about on-time payments on the first of every month.
With extremely strong branding and incredible player and affiliate promotions, Lock Affiliates is one of the hottest new programs to join the CAP directory. Thank you, Lock Affiliates, for making this CAP video interview possible.
Warren: Hey everyone. I’m Warren Jolly with CasinoAffiliatePrograms.com. I want to welcome you to today’s interview with Martin Carleslund.
Since 2010, Martin has been the CEO and President of Highlight Media Group, the holding company of PokerListings and CasinoGuide.com.
HLM is a diversified affiliate marketing and online publishing company with offices worldwide, and works in many verticals outside of live gaming. The company is the largest iGaming affiliate in the world, and to our knowledge, generates over 100 million euros in estimated annual turnover.
Today, we’ll learn about the amazing business HLM has built, how they got there, and the company’s future direction. Martin, it’s great to have you today. Thanks for joining us.
Martin: Thank you very much. Nice to be here.
Warren: Let’s start off by telling our audience the history of HLM since it first created PokerListings.com, and how the business got to where it is today as the biggest player in our industry.
Martin: Okay. It’s nice. I can comment on that. I can give you some information on the background of our company. It started with the founders, who saw a great opportunity in the organic search and also the PPC. I started out testing that early, in 2005.
Started to see how we could build a number of sites using the organic search as a platform. We were really, really early on that. Created from that, among other sites, PokerListings.com.
It became, due to our competence in SEO, one of the largest sites in the world with regard to poker, for example.
Warren: Okay. You’re personally new to iGaming and have no prior gambling experience or industry relations before joining HLM in 2010. What do you love and dislike about this industry?
Martin: I’m new to gambling, of course. What I actually do love about the industry is the great potential in i