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Talking Points

At the end of the day you can bring your internal content to the forefront by doing everything you can to make the web crawling spider’s life as easy as possible including:

  • Using plain English HTML links and not hiding links behind graphics, Flash or JavaScripts.
  • Creating a site map.
  • Limiting the number of links on a page to under 125.
  • Using breadcrumb navigation.

Your users and the web crawlers will be glad that you made their lives a little easier.


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