Intelitics is being tapped by Bet Seven Online to provide its data-driven marketing platform to the operator’s SuperSeven brand. Under the terms of the deal, SuperSeven will be deployting the Intelitics product suite for a variety of tasks ranging from real-time player tracking to affiliate activity of all types.

Though SuperSeven’s affiliate program has not-yet-launched, company officials are enthusiastic about the Intelitics platform and what it can do to help keep the program running efficiently as it moves forward. In a recent press release, Hanna Dahl, Head of Affiliates at SuperSeve explained why the company chose to work with Intelitics saying, “We decided to partner with Intelitics as we put great value and importance on the ability to analyze campaigns. Providing publishers partners with real-time data within our affiliate platform has been a priority, and with Intelitics we can do this.

“Not only that, but through Intelitics we can offer our affiliate partners a modern back office including features such as media options and important stats and data, all from a single platform and portal. This is a great collaboration and one that will allow us to build lasting partnerships with affiliates.”

Allan Petrilli, Vice President of Sales at Intelitics pointed out the value of Intelitics’ products to gaming operators looking to level-up their affiliate programs and player analytics saying, “Our platform has been designed so that it is incredibly easy to manage and use for both operators and affiliates, with unrivalled access to real time data at its heart. This gives operators and affiliates the power to see how their campaigns are performing and adjust course if need be.”

Intelitics is California-based company that provides gaming operators with products that integrate affiliate tracking, media buying, player acquisition and other marketing tasks into a single integrated that’s been optimized for gaming operators. The company is already working with more than 100 gaming industry partners to deliver more than $70 million in net revenue to its partners via its product suite.


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