Intelitics, a leading performance marketing and analytics platform provider, recently secured a license allowing it to operate in the newly opened Colorado sports betting market. It’s a big move for the California-based company as it expands it customer base to include licensed US gambling operators.

Colorado is only the most recent US State that’s approved Intelitics to do business in its regulated online gambling markets. New Jersey and Pennsylvania have also licensed the company and company officials expect to add more states to their portfolio in the months ahead.

Intelitics provides regulated gambling operators with a single platform that tracks everything from player acquisition to digital advertising in real-time. In short, Intelitics software gives a sky-high view of an operators business along with the ability to focus in very specific metrics.

The company’s software was honed in house on CasinoAffiliatePrograms, one of the top iGaming specific Ad Networks on the web. As of this writing, CasinoAffiliatePrograms has generated more than $70 million via more than 150,000 first time depositors.

Intelitics CEO Alan Stone commented on the Colorado license to Gaming Americas saying, “We are delighted to have secured a licence from the Colorado Division of Gaming allowing us to work with licensed sportsbook operators in the state for the very first time.

“As legal online sports betting continues to roll out across the US, there is a tremendous first mover advantage to be had but operators must ensure they are acquiring players at the right cost and through channels that deliver true value.”

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