Indian Lottery Tries a New Way to Attract Business
September 15, 2008 (InfoPowa News) — The Indian online lottery company Playwin has launched a gaming card that it hopes will bring more players online. Branded MyPlaywin gaming cards, and supported by a similarly branded .com website, the cards are designed with user safety and transaction convenience front-of-mind, a company statement boasts.
Playwin claims a player base in excess of 300,000 and estimates that the card, together with other marketing measures, should boost registration numbers by up to 10 percent, bringing in more Internet-savvy punters.
Amar Sinha, the managing director of Playwin owner Pan India Network Infravest, says: "Myplaywin.com cards have been launched to make gaming accessible to a wider spectrum of the gaming audience. We have always ensured hassle free and transparent gaming. With the launch of these cards, an individual can win every week with minimum effort at great ease."
Playwin was launched in March 2002 to exploit the booming business of online lottery wagering, which rakes in close to $250 billion a year in turnover across 120 countries. The potential of the Indian market is estimated to be in the region of Rs 90,000 crore. (An Indian crore is equal to 100 lakh, or 10 million.)
Much of the Indian lottery business comes from the paper lottery sector, with online lotteries yet to corner a significant market share.
Online lotteries are a high-investment business with project break-even taking anywhere between two to four years from the time of commencement. A good distribution and marketing strategy coupled with continuous innovation in games is the cornerstone of this business in order to build player numbers.
Playwin's new cards cost 200 Indian rupees, or about $4.37, and can also be used as a purchasing tool on non-game-related online products.