MONTREAL (PR WEB), Jan. 9, 2008 — With its latest software release, Income Access has launched a variety of tools to help their PPC affiliates ( track the performance of their Google AdWords campaigns. This latest release comes in response to Google’s decision to re-open Adwords for gambling in the UK. With these tools, UK gambling affiliates will be able to track their referrals from Google AdWords throughout the entire lifecycle of a player.

"Now we are offering our partners an exclusive opportunity to capitalize on the AdWords for gaming in the U.K.," said Nicky Senyard, CEO of Income Access. "Through our Affiliate Custom Tracking tools, U.K. gambling affiliates will be able to track their referrals right from when they acquire them via Adwords. This functionality will be available to affiliates in both the Income Access network and third party program powered by our software."

Through the Income Access' Affiliate Custom Tracking Tools (, affiliates can track how well certain keywords convert in a referral. Affiliates can now incorporate keyword tracking into their tracking links, and then view detailed reports on the players, deposits and revenues being generated by each key phrase. Affiliates can also view their PPC reports against the players that come in and discover which types of players are coming through on which keywords.

In addition to these PPC tools, this latest release of the Income Access software ( also features an entirely new user interface. This new interface offers enhanced usability by making it easier for users to navigate the full potential of the Income Access software. Through a variety of graphic reports, users will have a snapshot of all their tracking reports at a glance.

These PPC tools are part of Income Access's newly launched Search Engine Marketing Agency for the iGaming industry. More information about Income Access and the SEM services they offer can be found at

Currently powering the Income Access network, the Income Access affiliate marketing software is also available for white labeling. Completely brandable and customizable, it allows igaming operators to create an affiliate marketing experience that reflects their own brand.

About Income Access
A provider of affiliate marketing solutions, since 2002, Income Access offers four types services: (1) an affiliate network of over 17,000 gaming affiliates, (2) affiliate management services, (3) white label affiliate marketing software, and (4) an SEM agency specifically for the igaming industry. Having partnered with over 60 operators across all gaming verticals, Income Access works with some of the most trusted names in online gaming, including, Ladbrokes Jackpot Joy, and Centrebet.

Nicky Senyard
Income Access


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