MONTREAL, QC. (PR WEB) February 27, 2009 — Income Access ( has announced that it has completed beta testing of its affiliate network software. Version 4.0 of the Income Access Affiliate software benefits both affiliates and operators in the network, including Ladbrokes and Gentley Stanley. With their affiliate network fully upgraded, Income Access has now begun upgrading its software clients.

This latest release of the Income Access software ( features both an entirely new interface and array of marketing tools. While graphical reports will allow both affiliates and operators access critical analytics at a glance from their dashboard, new features include a Syntryx widget and PPC tools.

"With this upgrade, we’ve incorporated much of the feedback that we’ve received from our partners,” said Nicky Senyard, CEO of Income Access. "We now offer them easier access to our in-depth tracking reports, and permission-based navigation so that users can find what is most important to them, whether they are an affiliate or operator.”

Through the Syntryx widget, Income Access is offering their partners competitive intelligence to help them make strategic decisions about their affiliate program. The widget offers analytics on how affiliate sites rank in terms of link popularity, email volume, search engine ranking, traffic and influence. Operators can use this intelligence to evaluate the potential performance of affiliates and prevent fraud by verifying affiliate information.

This software release also features PPC tools that allow both operators and affiliates to track their Google AdWords campaigns ( In addition to tracking how well certain keywords convert, this tool also allows affiliates to view detailed reports on the players, deposits and revenue being generated by each Adwords ad. Affiliates can also view their PPC reports against the players that come in and discover which types of players are coming through on which keywords.

Income Access partners will also continue to enjoy other affiliate software features, such flexible commission structures, in-depth tracking reports, and advanced program management and communications tools. Combined with the new graphical reports and PPC tools, the latest version of the Income Access affiliate marketing software will offer operators and affiliates alike an edge optimizing their online marketing efforts.  
In addition to powering the Income Access affiliate network (, the Income Access affiliate marketing software is also available for white labelling. Completely brandable and customizable, it allows iGaming operators to create an affiliate marketing experience that reflects their own brand.

About Income Access
Offering a complete array affiliate marketing solutions for the igaming industry, Income Access offers four different services to meet the unique needs of their individual clients: (1) an affiliate network of over 17,000 gaming affiliates, (2) affiliate management services, (3) white label affiliate marketing software, and (4) an SEM agency specifically for the igaming industry. Since its establishment in 2002, Income Access has worked with over 60 operators across all gaming verticals, including some of the most trusted names in online gaming, such as Victor Chandler, Sportingbet, tombola, and Game Account.

Nicky Senyard
Income Access


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