LONDON, UNITED KINGDOM — 11/13/09 — Ignite Bingo; the dedicated online bingo affiliate network has today announced a deal that will see it sponsor the online bingo section of Casino Affiliate Programs (CAP) for the next year.

Ignite Bingo has seen great results since its launch in June of this year and the sponsorship of CAP will create extra exposure for the rapidly growing Ignite Bingo network. Christian Colton, Director at Ignite Bingo says 'We have seen our network of affiliates grow massively in the first five months and we believe the partnership with will assist our growth in terms of recruiting both new bingo merchants and affiliates'.

At present, Ignite Bingo runs the Costa Bingo affiliate programme on an exclusive basis, offering up to 50% revenue share to affiliates. The Costa programme is benefiting massively from Ignite Bingo's cutting edge content serving, fast payments and some of the most innovative and exciting affiliate incentives in the industry. The importance of the affiliate incentive scheme is explained by Debbie Gent, Director of Bingo Operations at Costa 'Affiliates are a massive part of any Bingo room's marketing plan and it can be difficult to recruit the top affiliates when you open a new bingo site as the competition is strong for their advertising spaces. We knew as soon as the affiliates joined the Costa programme the player revenue would speak for itself, but we needed to find a way to get their initial interest. In offering a supercar to the top affiliate, Ignite Bingo instantly made affiliates sit up and look at the Costa Bingo programme and the resulting volume in players allowed us to offer Ignites' affiliates up to 50% revenue share. We are regularly paying some of the top affiliates in excess of Pounds Sterling 10,000.00 per month'.

In terms of growth, Ignite Bingo is aiming to have five major bingo merchants running on the network in the next quarter. As the network grows, it will become possible for affiliates to move away from having numerous affiliate accounts with various rooms as Ignite Bingo will provide centralised ad serving, reporting and programme management, plus one commission payment within 5 days of the end of the month.

The bingo market continues to grow rapidly despite the economic downturn with over 3.5 million people actively playing online bingo in the UK alone in 2009. Ignite Bingo are gearing up to make sure that its affiliates and merchants are in a great place to take a share in this success.

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Christian Colton

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