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Gala

Gala is an interesting one. For a long time, in the UK at least, they have been by far the leaders in the bingo market in terms of SEO (and to an extent pretty much everything else). Over time they have begun to slip and recently they took a massive link-based penalty. At least that’s what it looks like based on the data we can see. Following this, they have recently redirected to the galabingo.com domain and away from the galabingo.co.uk. Whether this will buy them the time they need to clean up or not remains to be seen. However, it would seem that they are only minimally engaging in social media, which as the importance of social factors are only set to grow, could continue to cause them problems.

(I should give some credit to my assistant/apprentice Finn Mewton who aided with research).


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