Top Casino SEO Winners
You may notice that most of the big SEO winners are mega brands and that’s true, mainly due to the fact that these brands give off all the right signals to the big G to get the best rankings, natural social shares, lots of brand based search (of course Google considers this) and of course you guessed it the biggest SEO budgets. That doesn’t mean the little guy compete. There are things you can learn from these guys.
Casino 770 is a very interesting brand to watch, as it seems to like to game the system more than just a little bit. The brand’s current redirect to www5.casino770.com is testament to this. The reasons that these guys make the short list is the fact that they have shown constant growth in their share of the market over the last few months and look likely to continue to grow based on their SEO campaign’s aggressive efforts and a willingness to take chances in SEO. In theory, this could lead to a penalty at some point, however, it looks likely that they will simply work around that if and when it should happen.
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Sorry Mike, but I can’t agree with listing a site like Casino770 in something like this.
“In theory, this could lead to a penalty at some point”
You don’t think they already have a penalty? Why do you think they are now onto www5 subdomain? They just keep 301ing their way out of it.
CAP should be promoting ethical and sustainable business practices for affiliates, not this kind of thing.
As it was pointed out to me some of these redirection tactics could be construed as black to grey hat and you should certainly not attempt these methods if you aren’t certain you know what you are doing or what the outcome is going to be.
Newbies out there if you have read this article and have any questions contact me on the forum before doing anything.
Also whilst I agree with Peters concern,
Please note I said there are things that can be learned from these guys, not that we should replicate all their practices,
I also said that casino770 are currently winners in SEO and in terms of sheer visibility that can NOT be denied, and again I agree with peter that www5 pretty much makes it certain they’ve already had that many penalties however I didn’t have accurate enough historical data to conclude that so I couldn’t say either way.
I think that it might be a good idea to reorder the article as these were in no particular order, probably not a good idea to have 770 1st.
770′s doing the sneakiest stuff I`ve ever seen in SEO, including JavaScripted Links, Incentives for do-follow links from affiliates (paying them on a monthly basis depending on the PR of the outgoing link), a celebrity blog aiming to get search engine traffic for keys such as “Lady Gaga” etc. pp
Ok, it appears I have the the ability to post straight to this section, but not approve the comments of others on it. So in advanced response to
Jeff – I know it;s mental what they’re getting away with, point being though that as it stands they are getting away with it and are winning as a result.
Maybe they’ll hit my Top SEO Losers list if it all buggers up, but they’ve proven pretty good at finding work around’s.
I did find them one of the most interesting campaigns to look at though.
Interesting list!
Nothing surprising about Ladbrokers, Pokerstars and 888… but the other 3 did surprise me… I hadn’t heard much of them before but will definitely keep my eyes on them…
The list created insinuated that these casinos are ones to learn from in a positive way…
However, you mentioned that 777 could get penalized but would likely find a way around it… basically it suggests that black hat isn’t bad if you can work around it?
I think giving a backlink from a reputable site like CAP to one using questionable linking techniques might not be great practice…
I’d be inclined to agree with you John regards the backlink, however that was added in editorially not by me.
I’m not saying black hat isn’t bad, I’m saying that currently they’re doing well. And they are interesting to watch because they’re using grey to black tactics.
And to be fair one can learn from all, it is the readers choice how to implement what they learn.
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