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Matt Cutts

He’s the guy SEOs love to hate and another costume your non-industry friends just won’t understand. But if you’re partying with industry types, you’ll want to embrace Matt Cutts’ deep geek sense of style.

Cutts favors plain golf shirts and, of course, his signature goatee. As with any Halloween costume, you’ll want to make it easy for fellow party guests to guess. So go ahead and hang a stuffed penguin or panda around your neck or fallback on a Matt Cutts name tag. (Either way, be prepared to either explain who Cutts is, or hear an earful about how Google favors big corporations.)

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