September 9, 2009 (CAP Newswire) – Pre-tax profits for the first half of 2009 were 37 percent greater than the same period in 2008 for online gaming software firm Playtech, indicating a strong growth in the gamnig software industry during in a time of global economic difficulty.

According to Reuters, the profit increase came partially because of a successful joint venture with William Hill’s gambling website. Financial interest is closely tied to this partnership, according to the article, and “the company lost a quarter of its market value in one day in July after it issued a surprise profits warning due to problems with the William Hill Online project.”

By the end of 2009, Playtech looks to ramp up its consumer appeal even further with the introduction of gaming software for Apple's iPhone and Google's Android mobile devices.

To read the complete article at Reuters, please click here.

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