When it comes to building an online casino website, and marketing it in the search engines, quality content is essential.

That’s been reinforced time and time again — most recently already in the early months of 2011, as Google has made a series of upgrades to its search algorithm that are designed to favor original content and not sloppy, unoriginal content farms.

Google itself says that it works to create a search engine that reduces “rankings for low-quality sites — sites which are low-value add for users, copy content from other websites or sites that are just not very useful.”

Those “low-quality sites” are closely associated with “content farms”, a name for companies that hire freelance writers to churn out “barely original, less-than-professional content designed to earn high SEO rankings for sites that probably didn’t deserve them“.

So, with the Google Panda, Google Mayday, and Google Caffeine updates — all rolled out within the last 15 months — Google, the world’s biggest search engine, is showing that original content is more important than ever before.

What’s that mean for you? Writing a great article about casino gambling is more important than ever — and copying someone else’s words ain’t gonna cut it.

The secret to fresh content
As we’ve repeatedly emphasized here at Casino Affiliate Programs, you should be in the online casino marketing business if you’re passionate about it as a niche.

That goes for any form of online affiliate marketing, actually — and any job, period. If you’re lucky enough to have a job you love, you know just what we’re talking about. And if you have a job you hate, you probably really know what we’re talking about.

So, for the purpose of this article, we’ll assume that you’re building a casino affiliate site because, well, you love casinos — whether they’re land-based, or online.

If that’s the case, then it’s a fairly simply process to write a great article about online casino gambling.

Consider the following steps:
Topics. If you’re starting at the start in terms of building your site, you’ll probably want to start at the start with your content topics, too. That means beginning with the most basic concepts and getting more advanced as you go. This will help your content follow a path, or progression. It’ll also help your readers follow your line of thought, as you progress in a linear way from topic to topic.

Research. Once you’ve determined your topics, put in the necessary research so you can write with authority on those subjects. Even if they’re topics that you know well, and that are dear to your heart — and they should be, as we’ll always remind you—you still need to at least look at what others have written on the topics, to make sure you’re fully up to date.

Angle. Finding out what others have written on any given topic isn’t just good for research; it’s good to check out the competition. If other writers have tackled a topic in certain ways, it’s up to you to figure out a new angle that will offer readers something new.

Style. This may be the most important element, and it’s also probably going to be the hardest for those not used to writing. The lesson is this: Use your own voice. Write casually. Write conversationally. Even if you have a mountain of statistics to support your claim — in fact, especially if you have a mountain of stats to support your claim—you’ll want to present that info in a voice readers enjoy reading.

Regularity. That doesn’t sound so hard, right? But the biggest challenge may be this: If you want to be an effective casino affiliate marketer, and if you want to make a casino website that’s going to perform well in the search engines, then you need to write a lot of articles. Every day if you can; even more than once a day, if possible.

The challenge awaits
And that’s the challenge. Writing one great casino article could take a while. Writing five a week will take longer.

But take heart: The more you do it, the better you’ll get at it. And encourage comments. They’re a great way to find out which of your articles your visitors love, and which they don’t like. That’ll help steer you in the right direction when it comes to writing (and marketing) even more articles.

Questions? Comments?
Speaking of comments — what are yours? Have we overlooked any of the elements to writing a great casino article? Sound off and let us know what we’ve missed, or just tell us about your own experiences making a casino website.

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