How to Convert Mobile Players With Effective Ads
Launching a mobile marketing campaign may seem like a daunting task at first, especially since it feels like you’re starting all over again. But, it really isn’t as difficult as you think if you know the right ways to go about it.
Online and mobile campaigns are similar and different in many ways. But the fact is, with mobile marketing, your ads should be targeted more carefully and effective enough to convert mobile players in a snap.
So how do you do that?
1. Use Concise Ads
If there’s one thing that mobile gambling players don’t like, it is wasting time reading ads that do not make sense to them. To make ads effective, be direct and to the point.
Tell the user exactly what the ad is about, is it getting them to sign up to anything? What is it? Do you want them to sign up for an account? Tell them just that.
2. Make them Act
Your ads must have a target goal in mind, and one that should be getting the user to engage with your call-to-action. Incentives always work and do a good job at convincing users to take action. Offer coupons, gift cards, bonuses and discounts if you must. Invest in incentives for your mobile marketing plan to build a subscriber list.
3. Use Geo-location Technology
The thing with online gambling or sports betting in particular is that you may have to employ location based mobile marketing. Let’s take soccer as an example. Sports fans are very loyal and dedicated so tap into that patriotic spirit. You can try striking some controversy if you think it might help you.
4. Host Contests and Promotions
You can actually get location data from users once they download a mobile app. However, if users turn this option off, you can use a contest or promotion to get the information from them. Make it one of the fields in the contest form.
5. Use Video
If you can, make a video advertisement. It doesn’t have to be huge, but it should be sweet and fun. Mobile video advertising can be very effective with players since those are people who like to view things as opposed to reading text.
To get some inspiration, check out these video ads from the best online sports betting sites today. This one is from William Hill, the video highlights the features of their app. This other one is from bet365.com and shows a humorous take on sports betting, while highlighting the new offers of the app as well.
These mobile marketing tips should easily get you started with making effective ads for your mobile campaign. Don’t forget to track your results for every ad you launch.