Many affiliates struggle with spicing up their website to make it more appealing to players. The most common methods to accomplish this are to make your forum active with interesting topics, make sure your banners look sharp, offer personalized attention to your players, work on getting better deals for your site, etc. This time CAP would like to recommend you a somewhat different approach: add a Vegas travel program to work as an adjunct to your online casino business.

A lot of online casino players are interested in the live gaming experience that only Las Vegas can offer:  The fabulous Strip, the glamorously constructed casinos and a city with dazzling flash lights everywhere. Even better, what if your site could facilitate traveling plans for all online gamblers and help them construct their dream online gambling vacation? If you think this is a good idea to apply to your demographics, here is a list of tips on how to get your hands on making it happen in three different ways.

1. Advisor.

For those affiliates who don’t have a lot of time to spend on this project the simplest way to go about it is to give sporadic tips to your players. Encourage them to test out live gambling and recommend the best destinations to do it. Make this a sporadic thing, give different information every so on. This could help you diversify your SEO and reach a broader audience.

2. Facilitator.

Initially, this project will require patience and your first investment will be time. In order to facilitate Vegas traveling for your players, the best way to go is to recommend the sites that arrange vacations in Vegas. You could have a section on your website which gives reviews on the different online travel agencies and to guide players through the process of booking with a travel agency.

If you have a substantial amount of players you can contact different travel agencies and let them know of your intention to promote their business, this could entitle you to a commission for referring customers to them, just like with your online casino. If you only have a few players you can start by promoting the travel agencies out of good will and wait until you have enough interested players to vouch for a share of the winnings.

There are the big online travel agencies like Expedia, Orbitz and Bing, but with a little bit of research you will find plenty that specialize in Las Vegas packages and even focus on gambling-oriented vacations. In addition to that, you could start working on developing content with the best spots in Las Vegas, casino reviews, Dos and Dont’s, etc.

Recommended: Writing Good Content Fast: Cheat Sheet

3. Travel Agent.

More seasoned affiliates have a lot of contacts in Las Vegas, mainly regulars at casinos and the ones who work and organize the big gambling events there. They probably know affiliates who travel there often, and have either gone there themselves or can afford to make a business trip there. This gives you an edge because you can offer your first hand information about Las Vegas to your players. The ways in which you can transmit this knowledge is opening a related forum topic, by starting a blog about your Vegas travels (you might have to violate the predicament of “what happens in Vegas, stays in Vegas” for this, so you might want to travel solo or make sure your companions don’t mind you sharing the details of the trip), or by opening a section dedicated to help players plan their trips.

It is up to you if you want to go the extra mile to actually run a travel agency, and it will definitely take a lot more effort to make contacts, but it might work for some affiliates. If you don’t have the time to do it, then just recommend good travel agencies and give information on the airlines, hotels and casino services that served you well personally or that you know have good reputations for the quality of their services.

4. Extra Tips

  • We mostly recommended that you recommend good quality sites, but make sure to provide well rounded information for those players looking for more comfortable prices for flying and accommodation as well as gambling limits.
  • Consider your demographics and/or post a poll  or a forum thread asking players how their ideal trip to Las Vegas would be and use it as a guide for your first posts on the topic.
  • Don’t stress too much over this. Remember, this is to boost up your business so the emphasis should still be placed on your casinos and promotions.

Do you think this could help you grow our business? Do you have any questions or comments? Please, post away!

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