How iGaming Affiliates Can Profit in South Africa
Online gambling is a highly enjoyed activity by South Africans. In order to understand the audience you are targeting it is necessary to learn a bit of history. South Africa is one of the most culturally diverse countries in the world, there are 11 official languages and there is a significant black majority. The country’s history of colonization by the British left an outstanding cultural heritage, introduced the white empowered population and created a broad history of racial segregation.
If you are looking to do business in South Africa your marketing approach should be extremely culturally sensitive. The main target is the white wealthy population, but there is also a black and diverse population that shares the passion for gambling. The whites are usually of European descent and have incorporated many traditions of the African tribes and communities into their daily life. Even though the South African population as a whole is extremely Westernized, there is still a high regard for the country’s heritage and existing minorities. Food, rugby and music are things that most South Africans have in common.