Google is now including large embedded videos in its regular search results page.

So far the new functionality is mainly only used in searches that include song names, but it’s expected that will change sometime in the near future.

It’s yet another indication of the growing importance of video content as part of a bigger picture content marketing plan.

Of course, there are two mindsets about the growing prominence of video content and the need to optimize it.

In the pro-video camp, supporters say that ever-faster processors, especially on mobile devices, will give rise to a more video-friendly internet. For that reason, they’re all for building out video marketing strategies and optimizing the videos accordingly.

On the other side of the fence, video detractors say there’s no reason to abandon text-based content strategies because video is just a flash-in-the-pan.

In their view, most potential players aren’t looking to sit through a video presentation and really just want to get gambling.

If you’re looking for a few tips on how best to use embedded videos in your content, there’s no shortage of great tutorials online that can walk you through the process.

Whether embedded videos are a hit with end-users remains to be seen. Until then, Search Engine Journal seems to have captured the popular sentiment regarding Google’s never ending innovations when they say, “…you’ve got to love Google always adding something new to keep us on our toes.”


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