Google’s Mobile Ad Domination
November 12, 2009 (CAP Newswire) – Hey online gaming affiliates: The big news in Internet marketing this week has been Google’s announcement that it is planning to buy AdMob, a California-based mobile advertising network.
This emphasizes earlier reports that Google is focusing on mobile ad networks, syncing up with its integration of social media into its search engine methodology. (Mobile online content is largely driven by social networking sites like Facebook and Twitter.)
So confident is Google in its vision that it’s shelling out $750 million for AdMob. Granted, that isn’t a huge amount of money for the Internet giant, compared to earlier acquisitions of Youtube and DoubleClick, for example, but it’s still three-quarters of a billion dollars, and that’s not to be underestimated.
AdMob currently “serves up hundreds of millions of ads each across roughly 15,000 sites accessible over mobile phones,” reports the Associated Press. “Its advertisers include Coca-Cola Co, Ford Motor Co. and Procter & Gamble Co.”
U.S. antitrust regulators could slow this acquisition down, or even stop it, although Google has expressed confidence that the deal will go through unimpaired.
What’s this mean for online gambling affiliates? As Internet content continues to flow towards the mobile user (and many online casinos are creating games to this end), it might not be a bad idea to start looking at how to integrate these new platforms into your online business strategy.