This Panda's not so bad.

Google recently rolled out another Panda refresh that shows just how effective the once feared update has been. This latest refresh,  impacted just 0.7% of all queries; the smallest number yet.

The refresh was announced through Google’s official Twitter feed in the, now familiar, style:

Panda refresh is rolling out—expect some flux over the next few days. Fewer than 0.7% of queries noticeably affected: http://goo.gl/woSU3

Panda’s Diminished Impact

The first Panda update, way back in February 2011, impacted almost 12% of all Google search queries and permanently changed the Internet’s content landscape. Affiliate sites were especially hard hit, as were content farms like Demand Studios.

Most webmasters found Panda-induced traffic and revenue drops to be a pretty good incentive to clean up content and upped the quality factor in hurry. By the time Panda 3.0 rolled out in October of 2011, only 2% percent of search queries felt its wrath.

Naming the Panda

Given the small number of search queries impacted by this latest update, SEOs seemed more concerned about warding off Penguin, or whatever else Google has cooked up.

We really have to wonder who is running these sites that are still feeling the Panda pain?

How have the Panda updates changed the way you do business? Share your experiences in the comments section below.


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