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How to Set Up an Email Marketing Campaign

Affiliate marketing is an exciting field, and one of the primary reasons why is because there are so many different channels to engage and communicate with your audience. And one of the best ways to grow your audience is by setting up an email marketing campaign. But how exactly do you go about this, and…

Alternative Ways to Monetize Your Affiliate Business

When you start an affiliate business, much of your energy will likely go on getting your site up and running, creating a vast library of content, and then striking deals with casinos and sportsbooks to monetize your site. Historically, the only way to monetize was through these deals but in the ultra-competitive world of affiliate…

Exploring the Opportunities of Being a Niche Affiliate

Affiliate marketing has become significantly more competitive in the last decade or so, and the online casino and sports betting space is no different. As a result, it’s becoming increasingly difficult to stand out and engage your target audience. One of the ways to overcome this is to narrow your focus to a specific niche…

How to Become a Fantasy Sports Affiliate

Affiliates are very much aware of the opportunity that sports betting and iGaming present but the same can’t always be said for fantasy sports. While the vertical presents some challenges that need to be overcome, it has the potential to be just as lucrative as sports betting and casino. In this post, we take a…

SEO Tracking: Ahrefs vs. SEMRush

As your affiliate business begins to grow and more resources become available, you’ll naturally want to improve the tools you use. Part of this might include subscribing to tools that can help you with keyword research and search engine optimization (SEO). Two of the most popular platforms in this respect are Ahrefs and SEMRush. To…

Does Bingo Present An Opportunity For US Affiliates?

Recent news that BetMGM has debuted its Borgata Bingo brand in North America after launching in the Garden State is an interesting moment for the wider industry. MGM claims the app, built by joint-venture partner Entain, offers the first 75-ball real money online bingo product in the US. The Borgata Bingo website and app offers…