Getting Ready for the 2012 NFL Season
For sportsbook affiliates with a big North American user base, NFL football season is their busiest time of year. That’s because between opening kickoff on Wednesday, September 5 and the Super Bowl on Sunday, February 3, nearly $100 billion will be bet on NFL games.
How popular is the NFL in the United States? Last year a full nine of the top ten most watched television programs were NFL games. What’s more, the ratings grow as the season wears on. Last year’s playoff match up between the Denver Broncos and Pittsburgh Steelers was the most watched game besides the Super Bowl.
Betting on Live Betting
So far live, in-play betting hasn’t been nearly as big in the US as it has in Europe, but that could be changing. In Las Vegas, the only place in the US where sports betting is legal, many big name sportsbooks are offering live betting options though proprietary tablet devices.
That means a new generation of American sports bettors is going to be comfortable throwing down wagers throughout the games. Promoting your own live-betting sportsbooks to this crowd should be easier than it was even a couple of years ago.
Hispanic/Spanish Speaking NFL Fans
If you’re looking for a niche market that affiliate partners have largely overlooked, how about Spanish speaking NFL fans? The NFL is actively courting this football-crazy demographic with Spanish language broadcasts and websites and sportsbooks might consider doing the same.
Not all Hispanic households contain Spanish speakers, but Sunday Night Football is the most watched television show in that rapidly growing demographic.
Cutting Across the Lines
No matter how you slice it, professional football is huge business in the United States. This is the perfect time to dip your toes in a new segment of the gaming market, or just connect with a new affiliate partner.
WagerWeb Affiliates – WagerWeb is one the few online sportsbooks that still takes American action and that is, obviously, a huge deal during football season. Affiliates partners who sign up through CAP can get a 30%-35% revenue share, and that’s not a limited time offer. Bettors can receive up to a 100% deposit bonus, depending on the size of the deposit.
Bettson – Bettson is a huge name on the Continent and serves a host of European countries. Remember, NFL football has a large international following. They offer affiliate partners a a sliding revenue share scale that starts at 25% and tops out at 50%. Bettson also offers popular live, in-play betting options.