Online bingo isn’t the most glamorous side of the affiliate marketing industry, but it’s a solid earner that offers up steady revenue streams over the long haul.
Even better, converting bingo players from both outside and inside your current player base can be done using a few basic techniques that almost any affiliate can deploy.
If you’ve been thinking about jumping into the bingo market, or just want to boost your current conversion rates, here are a few tips to help you along.
Quality Partner = Quality Revenue
Bingo players may be stereotyped as little old ladies but they’re actually very savvy, experienced Internet users. In short, they know the good operators from the bad ones and they’re much more likely to convert if you’re offering up a quality product.
Finding a good bingo program involves a fair amount of homework, but reading all those reviews and doing some compare/contrast spreadsheets will pay off over the long haul. (And there are plenty of tools out there to help you research various affiliate programs.)
Partnering with a quality program will not only help your conversion rate, it will also mean fewer headaches when it’s time collect on all that new bingo revenue.
Find Complimentary Games
Let’s face it, bingo is not a skill game; it’s a game people play for pure pleasure when they just want to occupy their mind and forget about the world around them. If that description sounds familial it’s because that’s also a very good description of online slots.
If you’re already working, and converting, in the online slots market you may be able to cross-market bingo to your existing player base.
While you want to be careful not pitch cheaper bingo games to your high spending slots players, there are definitely opportunities to build bingo conversions from the slots world.
Play the (Demographic) Numbers
When it comes to converting bingo players, you need to throw your preconceived notions out the window and stick to the established facts. Online bingo players aren’t all white-haired pensioners and they’re not all based in the UK (though, fairness, the UK is definitely a bingo hotspot).
The average online bingo player is female (between 50%-70% depending on who you believe) and falls between the ages of 18 and 50. That means you’ve got a very large pool to dip from and your players might be with you for a very long time – you can’t really say that when you’re courting 80-year-olds.
Test it Out
If you’re looking to snare new bingo players (or any kind of player, really) you need to go in with a clear strategy; you need to test out that strategy; and you need to track the results of those tests.
Some aspects of your marketing strategy you can test out are:
- Which social media network are your players responding to?
- What kind of content is actually converting? How-to’s? Reviews?
- Where are your players coming from?
Bingo markets are also a good place to deploy some tools like A/B testing to find out what’s really drawing traffic.
The fact is, the more you know about your strategies, and their overall effectiveness, the better off you’ll be.
Finally
The world of online isn’t a place where you’ll find a lot of whales, but it does offer plenty of other attractive, smaller fish.
If you can reach these players and present them with a quality product, you’ll see a steady flow of revenue that can withstand the slings and arrows of almost any economic circumstance.