It’s no secret that NFL betting is big business for sportsbook affiliates. By some estimates as much as $8 billion will be wagered on the Super Bowl alone (and Las Vegas will only see around 10% of that action).

In the weeks running up to the big game twelve teams will be battling it out for a shot at the Vince Lombardi Trophy. Unfortunately, that means that its game over for 62% of the teams, and fans, in the NFL.

With some sportsbook affiliates doing as much as 80% of their business during football season, keeping all of these folks engaged until the bitter end is pretty important. Here’s a few tips for maintaining interest in NFL Playoffs, no matter who they pulled for during the regular season.

Contests & Pick ‘Ems

Sports bettors love pick ‘ems and any opportunity to show off their football knowledge. Working with your affiliate operators to arrange a decent prize for the winner – provided they’re a depositing player – is a pretty common promotion.

This keeps your players heading back to your site in the weeks running up the Super Bowl on February 3.

Find New Players on Twitter

Amongst fans of playoff-bound teams, excitement quickly reaches a fever pitch. These folks are all over social media sites like Twitter pronouncing their devotion to their teams.

Sending a link to your picks and previews to these super fans is a perfectly acceptable use of your allotted 140 characters. Just remember that a lot of these folks aren’t regular gamblers, so be certain to place prominent links to your FAQs in your previews.

Get Ready for the Next Phase

We’re all sad to see the NFL season winding down, but it doesn’t have to be the end of the world. Now is absolutely the perfect time to let them know that you’re open for business all year long. The NCAA Basketball Tournament starts just a month or so after the Super Bowl, so keep up a procession of college basketball news and promotions along with your NFL content.

NFL Playoff Promotions

Intertops- There’s a reason why these guys have been around so long and it’s not just because they were the first sportsbook to take bets online. Intertops is a reliable outfit that’s built a great reputation over the last couple decades. CAP readers can get a 40% revenue share for their first three months and 20% thereafter. Players can grab a 25% bonus (up to $100) with their first deposit.

Boylesports - They’ve long been Ireland’s top independent sportsbook and with good reason. Customers have long lauded Boylesports for responsive customer service and some interesting payback opportunities.

Maybe this isn’t the first place you think of when you think of the NFL, but they’re well worth a closer look. CAP readers can get a 30% revenue share for their first three months with the program and 25% when the bonus expires.

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