Get Inside Your Customers’ Heads with ‘Search Psychology’
How familiar are you with the subject of search psychology? If you’re like most of us, your knowledge in that area doesn’t extend too much beyond, think like a search customer.
While that advice is quite solid, it’s really just the tip of the iceberg when it comes to getting inside a searcher’s head. If you’re looking to go a little deeper, you might want to consider these tips from content guru Neil Patel.
The Selfish Searcher
Why does anybody search for anything online? They do it for their own, personal best interests, whether it’s for work or recreation. If you’re content, and your snippets, can help lead them down that path to self-fulfillment, you’ll be in great shape.
The Long Tail Lives
The long tail has been a part of solid search and content marketing plans practically since the beginning of the internet-era. This simple concept, that people search for what they’re actually looking for, is one that really works.
So don’t be shy about embracing your very specific value proposition. If waterproof key fobs for water skiiers is your thing, make that very clear in your content. At the end of the day, that’s exactly what your customers will be searching for.
Taking the long tail forward a step, content creators may want to consider becoming even more conversational in their headline writing style. This is a technique that’s particularly compatible with modern digital assistant devices.
You can build on, waterproof key fobs for water skiiers by tweaking it to something more like, where can I find waterproof key fobs for water skiiers?
When it comes to getting inside your customers’ heads, we do have a bit of good news. These are folks just like you and if a search style is appealing to you, as a consumer, it will probably be appealing to others.