US and EU

EU And US Are The Markets To Watch In 2013

Now that 2013 is finally here, there are some upcoming online gaming markets that affiliates will want to prepare for and capitalize on as they get going on the fast track this year.


Sweden has recently announced they will be moving towards developing legislation for online gaming and could even have something in place by spring as stated by the government, “Return to Parliament with a proposal in order to establish a well-functioning regulatory framework.”

This means that all the major operators will soon be waiting to see what’s required and apply for licenses and preparing their brands accordingly for the Swedish market.  Sweden is a huge market with 9.5 million people, while there are some big gaming companies like Betsson that actually come from there and know the market well to start.


Belgium has been in the news a lot lately with Bwin’s CEO in custody last year and issuing gaming licenses in this densely populated country of 11 million people.   One of the most recent companies that have been approved is Jackpot Party added to the list along with PokerStars, Unibet, casino777, and Win2Day.

Belgium is a great market as it’s considered the center of the EU and a good mix of cultures.   It’s not easy to get a license in Belgium so the companies already there would be the best to reach out to and see what their affiliate programs have prepared for this new and upcoming gaming market.


One of the biggest and most prosperous EU markets with a huge population of nearly 82 million people; this is one emerging market that cannot be ignored.  Since they have been issuing licenses last year with some of the big names already there including:  Victor Chandler, Ladbrokes, 888, Admiral Sportwetten (Rellingen), Admiral Sportwetten (Gumpoldskirchen in Austria) and Cashpoint Malta Ltd (Malta).

It has been recently announced that Germany has signed a “State Gaming Treaty” without Schleswig-Holstein Support, who has been the main legislative government body that has been issuing the gaming licenses.

This surely means that Germany is on the fast track now on growing the online gaming industry in the country.


The USA is probably one of the biggest markets now ready to finally embrace online gaming.  Right now online gaming acceptance is State-by-State as there are no indications of a Federal bill in place. Nevada is well underway and has been licensing online poker since last year.

Now other states including New Jersey will be signing a bill in early 2013 that will approve licenses for all forms of gaming that are offered in the land based casinos.  New Jersey has  claimed that they want to be the “Silicon Valley” of the online gambling industry in the US.

So, once Governor Chris Christie signs the bill into law, which was recently passed in late December 2012, it is just a matter of time before this State’s online gaming industry picks up steam.

The four democrats including: Steve Sweeney, Senators Raymond Lesniak, Jim Whelan and Jeff Van Drew issued a letter to the Governor urging him to sign the bill and make it law so the State could enjoy all the economic benefits as indicated, “The short-term benefits would be in the form of increased economic activity, increased jobs and increased tax revenues at very little cost to the state. Over the long-term, Internet gaming could change the landscape of the gaming industry in New Jersey.”

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