London, August 7th 2009 — Gaming Media Group announced today the launch of the market’s first in-depth multi-media online Affiliate Program.

The relaunched HeavenAffiliates.com site, encompassing the Group’s multiple gaming brands, now offers a wide range of interactive video content for affiliates, including easy-to-follow demonstrations on how to use the service, presentations on current promotions, news and interviews, as well as allowing partners to instantly add video content to their own sites, through the use of the exclusive Heaven Affiliates’ embedded video player.

There are 7 new videos for Affiliates to watch on the site with regular updates planned monthly. Heaven Affiliates will be also adding additional content to their embedded video player including educational and entertainment formats, to help their partners increase site stickiness and repeat visits.

The site was built in-house using open source CMS and utilizing the Bright Cove video delivery system.

To promote the launch Heaven Affiliates is giving one lucky new affiliate the chance to advertise their site on TV in 17 million households across 20 European countries with an exclusive advertising package worth €15,000 on the Poker Channel, including production of a high-end TV creative, and prime time sponsorship of 30 hours of programming. Tune into HeavenAffiliates.com on 2nd November to see presenter Anna Fowler announce the winning Affiliate’s name. For details on how to enter see http://heavenaffiliates.com/promotions/affiliate-promotions/.
 
Crispin Nieboer, CEO of GMG said ‘This relaunch pushes Heaven Affiliates ahead of the competition and demonstrates our commitment to the fast growing affiliate sector. Our new content-rich offering gives us with the most effective means of communicating with our partners, and provides them with a unique set of tools to maximise their revenues”.

About The Gaming Media Group (www.gamingmediagroup.co.uk)
Gaming Media Group combines one of Europe's leading online gaming operations, across poker, casino and bingo, with one of Europe's largest gaming media platforms. Gaming Media Group's subsidiary businesses include PokerHeaven.com, CasinoJoy.com, BingoJoy.com, BlackjackHeaven.com, Scratchcard Heaven.com and the Poker Channel.

About Heaven Affiliates
The affiliate program for all of the GMG brands operates an in-house affiliate system using Income Access software. The Heaven Affiliate program can be found at www.heavenaffiliates.com.

About PokerHeaven.com
From start up in March 2005, PokerHeaven grew to become the second largest operator on the International Poker Network in March 2007 and now generates over €1 million in rake per month. PokerHeaven aims to provide the best localization, customer service and VIP management in every country across Europe. The site is available in 14 different European languages and offers players game-management tools which are unique to the IPN, including “The Player Zone” (enabling players to check their rake, promotions, emails, find players and much more). The business has also developed its own CRM system – CID (Customer Intelligence Database) – enabling automated database updates, detailed player activity tracking/segmentation and additional player tools in the future. For more information go to www.pokerheaven.com.

About CasinoJoy.com
Launched in January 2009, CasinoJoy.com is home to over 200 online casino games and runs on the CryptoLogic software offering Marvel slots games, televised blackjack tournaments, over 50 progressive jackpots and excellent VIP initiatives. For more information go to www.CasinoJoy.com.

About BingoJoy.com
Launched in 2008 BingoJoy is one of the fastest growing bingo rooms and runs off the highly regarded Parlay bingo platform. In any given month we payout over £8,000,000 in winnings to our loyal bingo players and have expanded to cover the UK, Sweden and Denmark. The success has come from the thriving online bingo community, and great promotional giveaways such as holidays, theme park passes and fun promotions. For more information go to www.bingojoy.com.

About ScratchCardHeaven.com
The latest addition to Gaming Media Group launching in the last week of August 2009. Over 35+ instant games will be available from the respected online scratch card provider, NeoGames. There will also be substantial progressive jackpots available.  The games have wide appeal and have categories such as Sports, Fantasy, Casino and Classics.

About The Poker Channel
The Poker Channel is Europe's largest dedicated gaming TV network and broadcasts to 17 million cable and satellite homes in 20 countries, with a leading presence in France, Germany, Scandinavia, the Netherlands and Portugal. The Channel launched in March 2005 and broadcasts Europe's largest library of poker programming including top shows like the World Series of Poker, the World Poker Tour and other major tournaments, instructional series, documentaries and top player profiles. The Channel attracts around one million unique viewers per month, with 65% of its viewers playing poker online every day. The Channel also operates www.PokerChannelEurope.com, a leading provider of on-demand programming and news for gaming fans worldwide.


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