Gaming Affiliate Week in Review: October 14-20, 2012
Between Full Tilt Poker updates, shuttered affiliate programs and Bodog’s continues move towards the East, it’s been a busy week for gaming affiliates and operators. Here are some of the top stories you’ll want to know about.
Full Tilt Stiffs Affiliates
It’s been a long time coming but affiliate partners finally got the final word on their outstanding payments from Full Tilt Poker. Unfortunately, the news was just not good.
FTP officials informed affiliates that not only were they not included in the half billion dollar Department of Justice settlement, they would also lose any players they’d sent along in the past.
But if you’re interested in getting worked over again, FTP will be launching a new affiliate program in 2012.
Ladbrokes & (maybe) Betcirca Shut Down Affiliates
Gaming affiliate programs come and go at an alarming rate, but this week seem to feature more than usual.
Early in the week Ladbrokes announced that they were shutting down their US affiliate program. Unlike FTP, Ladbrokes will be paying off their affiliate partners.
It’s believed that the move is part of an effort to move into the US market at some point down the line.
While the Ladbrokes story was pretty straightforward, things aren’t quite so clear with Circa Affiliates.
Around mid-week CAP reader reported that Circa Affiliates would be shutting down completely (and not paying off partners). So far there’s been no official announcement from the company, but their website is redirecting towards a French clothing retailer, not a good sign.
- Bodog continued its efforts to nail down the Asian-Pacific market by partnering with TLC88.com to offer poker products on the gaming community site.
- William Hill and GVC’s negotiations to purchase Sportingbet are nearing their deadline. Both sides are optimistic about the chances of working out a deal.
- Google introduced their new Disavow Links Tool. While it’s helpful for sites dealing with bad links, it’s still being called a tool of last resort.
- The Microgaming Poker Network continues to gain partners as Paf became the latest big name to join up. The move is part of a bigger effort to
What are your thoughts on this week’s events? Share them with the CAP community in the comments section below.