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Chapter 9:  Stats Tracking

Profitable casino affiliate partners are never satisfied with their websites and are constantly looking for ways to improve them. This is done by obsessively collecting and analyzing site statistics and objectively examining them. So what kind of information should affiliates be looking at?

  • Page views – This basic statistic gives you a good idea of how engaging your content is to players.
  • Unique Visitors – Tracking unique visitors can help you narrow exactly how many people are visiting your sit and how often they are visiting. If your page views and unique visitors are nearly the same, it’s a sure sign your
  • Average Time Spent – This one is tricky because you never know what’s going on at a site visitor’s house. Someone who seems to be lingering over your site for an extended period might have stepped away from the computer to fix lunch. Nonetheless, if your visitor aren’t sticking around, it’s probably because you’re not providing them with valuable content.
  • Geography – Most stats tracking programs can give you a very good idea of where your site visitors are coming from. If you’re seeing a large number of customers coming from specific parts of the world, you might want to tailor your content to those groups.

A great way to get familiar with the basics of site metrics is by spending some time learning how to use Google’s Site Analyzer and Webmaster Tools. Understanding how these tools work provides you with a wealth of information about your site.

Want to learn more about statistics tracking and web analytics? Check out Fundamentals of Web Analytics.


Running a casino affiliate site can be a very rewarding, and very profitable, experience but it won’t be easy. Learning exactly what marketing methods work and what type of content your readers like takes a lot of time and effort. It’s not for everyone, but if you’re willing to put in the work, you’ll definitely see positive results.


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