Content marketing fads come and go (remember the infographic?) but a few fundamentals definitely apply to this critical piece of the bigger web marketing puzzle.

If you’ve been struggling with getting your own content marketing strategy back on track, here’s a few fundamentals from SEJ’s Julia McCoy you might want to consider.

Video Matters
If they’re being completely honest, most web publishers would tell you that creating video content can be a major pain in the butt. At the same time, video content is a major draw for players and is a big hit with search engines.

The good news here is that creating a professional looking video that offers something of value to end-users isn’t as tough as you might think. Even better, most PC’s come pre-loaded video editing software and there’s no shortage of high quality online tutorials to help you get going (like this one from Lifehacker).

In short, video content isn’t going anywhere and, as such, you need to get on board with it ASAP.

Think of the Customers
Do you have any idea who is actually reading your content? If you don’t, you’ll never be able to produce substantial content that pulls in conversions. If you do, that’s who need to be considering each and every time you sit down to write a blog or social media posts.

Try and think of the questions you would have if you were looking to deposit with an online casino because your customers will be asking the same questions.

You simply can’t go wrong when you’re putting customers first.

Branch Out
Most of us are pretty entrenched when it comes to our internet viewing habits and seldom step outside of a few core sites. That rule isn’t just true for players, it’s true for content producers, too.

For that reason, it’s always good to be seeking out new online communities and forums to harvest new players. This doesn’t mean you should give up your old web haunts, just branch out and you might just land some new customers in the process.

Repurpose
Most of us work pretty hard on blog posts, so there’s no reason to just post them once and forget about them. Repurposing content in the form of e-books and compilations helps reduce your overall labor costs by giving new life to long dead blog postings.

Always Be Evergreen
Time sensitive content is great, but evergreen content lasts forever…and that’s what you should be shooting for as often as possible. After all, a blog post that’s as useful to players today as it was when it was written five years ago is a pretty good deal.

Even better, evergreen content is exactly the kind of content that new users are searching for and it’s definitely solid gold when it comes to page rankings.


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