FansUnite is partnering with Pinnacle Solutions on an esports data and odds feed into its Chameleon Gaming Platform in a major market move. It’s another example of the growing eSports betting market and the opportunities it’s creating.

Under the terms of the deal, FanUnite will have increased access and exposure to GRID eSports events. It’s a move that puts FansUnite in front of large numbers of fans, and potential eSports betting customers.

FansUnite CEO Scott Burton crowed about the deal in an official press release saying, “We aim to partner with the leading companies in the industry to provide the best product and
options to our customers using the Chameleon Platform. With Pinnacle’s addition and their
relationship with GRID Esports, we continue to add the best esports betting data available with
the most markets and the best odds. It’s exciting to be the first to offer Pinnacle Solution’
service, and we are honoured they chose to work with us.”

“The next step is to effectively market the Chameleon Gaming Platform to sportsbooks,”
continued Scott Burton. “We want to ramp up our B2B segment and get a guaranteed licensing
fee when sportsbooks use our services. In addition, we generate additional income as our
partners grow as we share in a percentage of the net gaming revenue giving us unlimited
upside revenue potential. Partnering with Pinnacle will help take our B2B esports solution to a
new level,” he added.

Pinnacle’s CEO Paris Smith was equally excited saying, ““We are really excited to announce this partnership with
FansUnite. Pinnacle Solution is going from strength to strength and it’s great to see our product
getting out there and enhancing the betting experience for customers around the world. We are
always focused on getting the most value out of our partnerships for us and our partners. Our
deal with FansUnite will certainly add to our experience as a supplier and we are really looking
forward to working closely with their team and helping them achieve their goals.”


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