Caesars Casino on Facebook has over 1.5 million likes.

Rumors of real cash gambling on Facebook, along with the arrival of legal online gaming in the United States later this year have set the gaming affiliate world abuzz the past few months. After all, with over half of all Americans on Facebook, the potential for player acquisition from the social media giant is unparalleled.

In fact, given the huge number of Facebook users and their willingness to download apps, Facebook could be the best player acquisition tool ever known. So how is this situation likely to play out, and how can affiliate partners set themselves up to take advantage of it?

Players Trust Facebook

So what is it about Facebook that’s going to make it into such a great net for affiliates? For starters, Facebook has incredible brand loyalty and trust. You’ve probably heard complaints from privacy advocates that Facebook plays fast and loose with personal data. Whether that’s true or not is a matter of debate, what’s not in debate is that but those folks are in the minority.

Facebook users have no problem downloading, and sharing, all types of apps but are particularly fond of gaming apps. The massive success of Zynga and its stable of social gaming apps is all the proof anyone needs to see that Facebook is the perfect place to pick up new players.

Still trying to figure out how to integrate Facebook into your marketing plans? Check out Facebook Strategies That Work.

Gambling on Facebook

Right now, big name gaming companies like Caesars are already setting up virtual casinos on Facebook that are the first step in a much larger strategy. All those players who sign up to play on Caesars Casino on Facebook are all providing their contact information to the company when they download the app. How helpful will that be when its time to market legal online gaming, whether it’s on Facebook or not?

Currently, there are over 1.5 million likes for Caesars Casino. Zynga’s Texas Hold ‘Em, the most popular game on Facebook, has over 7 million players everyday. Converting even a small percentage of these players from virtual to real money play would be a game changer for the igaming industry.


Facebook’s massive, trusting and gambling friendly audience makes it the perfect tool for netting player conversions should US online gambling get the go ahead. If you’ve put off a social media strategy for your sites, time is running out. Don’t miss this land rush opportunity.


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