Hoisting the FA Cup

The next few week or so is going to be a huge one for UK football fanatics. Between the FA Cup and Premiere League Championships, British punters are having an absolute field day. For affiliate partners looking to grab new players, this a golden opportunity to jump in the mix with some great content that that turners visitors into players.

While much of the focus this week is going to be on the Premiere League, especially that big game in Manchester, the FA Cup should not be overlooked. This year’s match up takes place at Wimbley Stadium on Saturday, May 5 between Chelsea and Liverpool.

Chelsea is the odds on favorite and a victory on Saturday would be their fourth over the course of the last six years. But Liverpool has proven to be a scrappy contender this year and, despite a lack of offensive production, could give them some serious trouble.

FA Cup Content

Web publishers should take advantage of soccer’s worldwide appeal when promoting FA Cup content to readers. Not every team is Manchester United, but that doesn’t mean expats and football fans worldwide aren’t taking notice. Tailoring content to hit as broad a fan base as possible could result in a raft of new players.

Don’t be afraid to piggyback FA Cup content on your other UK soccer content either. A few, well placed links and promotions on your Premiere League content could be very effective.

Considering adding sports books to your affiliate portfolio? Check out CAP’s complete list of approved sports affiliates here.

Top FA Cup Affiliate Promotions

Here are a few of the top FA Cup promotions from CAP approved affiliate programs.

  • Europartners – This company is offering CAP partnersĀ  60 percent guaranteed their first three months. Over at their Titan Bet site, players can enjoy a very generous multi-bet promotion on soccer wagers.
  • Intertops – Take advantage of a 40% revenue share during the first three months. They’re widely considered to be one of the oldest online sports books and offer all types of UK football bets.
  • Bet365 – Offering up a $200 free bet for new players and a standard 35 percent revenue share for partners. Bet365 is an old and trusted brand.

How are you preparing for FA Cup action on your sites? Let us know on the CAP Forums.

Tags: ,

Related posts: