EyeView Expands into the Forex Market
London, 26th February 2009 — Following the company’s overwhelming success within the online gaming industry, EyeView (www.eyeviewdigital.com) has strengthened its positioning within the Online Foreign Exchange (Forex) market and announced Finexo and FXYard as new additions to its comprehensive client portfolio.
Since the company was founded in 2007, EyeView has been offering gaming operators a complete video and rich-media solution including creating the video content, serving, testing and optimization its impact on conversion. Gaming clients include 888.com, Littlewoods, PokerProfessor, Play65 and BlueSquare, all of which benefit from the company's services and advanced conversion technology
Vice President of Marketing at EyeView, Tal Riesenfeld said, “eForex merchants are faced with the same conversion goals and challenges as gaming operators therefore expansion into this market was a very logical one for EyeView. We will be providing both Finexo and FXYard our creative services and our technology platform which allows us to remotely monitor conversion and video engagement on their sites, enabling us to measure the conversion impact and continuously optimize the videos to ensure their effectiveness."
EyeView has already generated proven results within this market, servicing high profile clients such as ProAct, eToro, UpDown and UMOO and this latest news is yet further endorsement as to the value of online video as a way to engage customers and increase conversion.
For Further Information and Issued By:
Sarah Jones, GameOn Marketing Limited
GameOn Marketing Limited
+44 (0) 7899 087 923