18th December 2008, LONDON — Eurobet (www.eurobet.com) have today announced the addition of the Dice Arena network to their portfolio. Dice Arena is a brand new multiplayer suite of dice games, offering a unique and exciting social game play experience.

Dice Arena is entirely web based and requires no software download, which creates fast and furious game play. This appeals to casual players but is also an entertaining diversion for the more experienced poker professionals.

The launch formats are the all-new Dice Hold'em(TM), offering players a refreshing alternative to poker, whilst Shoot the Moons is an easy-to-learn game where players aim for the highest score with three rolls of the dice. Further formats will launch in 2009, including Dice Arena's twist on Backgammon and Liar's Dice, which will let players take their bluffing skills to new heights.

Licensed in the Finnish province of Aland, Dice Arena gives players the opportunity to create unique, customizable avatars. These can be turned off for a more serious game play if the player so desires.

Matt Steer, Operations Manager for Eurobet, said "We are excited to launch such a unique product and pleased to be at the forefront of this great innovation in the e-gaming world. Billions of people have played dice and these games are so easy to learn and great fun to play."

Eurobet provides online sports betting, casino, poker and gaming products to Europe in more than 16 languages and serving 130 countries worldwide. Eurobet also offers a variety of betting opportunities on all major sporting events and several special events such as Election and TV events.

-ENDS-


Media Enquiries:

Esther Whitehead
esther@gameon-marketing.com

Editors' Notes:
Eurobet was the first company to accept sports bets via its website www.eurobet.com in 1996. In 1999 Eurobet joined forces with Coral, one of the most familiar and respected names on the British sporting scene with more than 75 years bookmaking experience to form Coral Eurobet. In October 2005, Gala Group acquired Coral Eurobet in a deal that created Europe’s pre-eminent integrated betting and gaming company with strong market positions in licensed betting offices, bingo clubs and casinos.


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