February 2, 2010 (CAP Newswire) – If the online poker ban in the U.S. (that’s the UIGEA, for those keeping score at home) should happen to be reversed in the near future, what online gambling companies are going to be best positioned to enter the largest Internet poker market in the world?

More and more media observers are speculating that PartyPoker is working hard on preparations to not only enter the U.S. market, but also dominate it when the time comes. Admitting that Full Tilt Poker and PokerStars have in recent years risen far ahead of any online poker competition, ESPN’s Gary Wise is still of the opinion that PartyPoker is poised to come back strong in the U.S. when the UIGEA is repealed — and that day may be soon. 

“Party has been operating in the years since UIGEA, but only in recent months has its name again started hitting the headlines in North American media outlets,” Wise writes. “In May, the site finally re-signed its most recognizable face, Mike Sexton. In August, it purchased the World Poker Tour, a longtime business partner that’s synonymous with the Sexton brand. More recently, Party announced the signings of Kara Scott and Tony Guoga, better known as Tony G.

“With the money being thrown around, it appears that Party is in the early stages of trying to reclaim a share of an American market it once controlled.”

And of course, when online poker becomes business as usual again in the United States, the company best prepared for that market may easily end up becoming the biggest online poker brand in the world.

Click here to read the article at ESPN. Click here for details on the PartyPoker affiliate program.

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