Monday, September 27, 2010 (CAP PR Wire) — Dragonfish, the award-winning B2B division of 888 Holdings Plc, has added to the social features available on Dragonfish powered bingo networks through the addition of virtual gifts.

This unique addition allows players to add virtual gifts to their chat rooms, which they are able to send as part of conversations in bingo chat rooms. The sending of gifts is paid for out of Loyalty Points rather than the player’s bankroll.

The virtual gifts consist of a small image or short animation selected from a number of categories, which are then displayed in the chat area. The wide variety of gifts includes flowers, a glass of beer, a surprise box and many more.

The chat window has been redesigned to accommodate a gift button that opens a window and allows players to select a gift for the player of their choice. Gifts can also be sent and received by chat moderators.

Dragonfish is a leading provider of bingo software worldwide and the world’s leading bingo network with over 70 skins offering instant liquidity, industry leading software and top tier brands.

David Zerah, Managing Director of Dragonfish, said:

“The virtual gift concept is a fun feature within chat that enhances the community feel and social interaction amongst players. The concept has proven popular in social gaming environments and will add value to the chat features on the Dragonfish bingo platform.”

Affiliates can promote the 888 online casino via the Uffiliates affiliate program.

About Dragonfish
- Dragonfish is the brand name for 888 Holdings Plc’s B2B business and is a separate division within 888
- Dragonfish is a leading provider of Total Gaming Services – Games & Technology; Operations; Marketing and ePayments – with an unique heritage within one of the world’s leading B2C brands, 888
- Games covered by Dragonfish include Casino, Poker, Bingo, Sports and Quickplay
- Dragonfish has unsurpassed operations and marketing knowledge in the gaming industry, a fact recognised at the eGaming Review B2B Awards with the awarding of both White Label Partner of Year and Bingo Network of the Year
- For further details, contact

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