21st October 2009 (CAP PR Wire) — Dragonfish, the independent B2B division of 888 Holdings Plc, today announces the launch of its X-Factor branded Quickplay game for Bingo. This new 5 reel 20 pay-line video slot operates seamlessly within the company’s new integration platform and has three types of bonus round – Judges Bonus, Boot Camp and Live Final.

The timing of the X-Factor branded slot launch is ideally timed to take advantage of the Saturday and Sunday night scheduling of ITV1’s hit show, the exciting knockout stages of the competition, and the show’s continued success at the top of prime time ratings.

Side games are a popular ingredient for successful bingo sites and Dragonfish’s integration platform provides fast and seamless new game integration with third party game vendors in a trusted and scalable way.

Gabi Campos, Managing Director of Dragonfish, commented:

“Dragonfish continues to supply a range of highly attractive Quickplay games for our bingo clients enabling them to increase player retention and drive increased lifetime customer values. X-Factor is one of a number of leading branded games such as Spiderman, Fantastic Four, Cluedo, Monopoly and Cleopatra that will be coming to our bingo partners soon.”

Gabi Campos, Managing Director
+350 200 49 800

Bell Pottinger Corporate & Financial

Nick Lambert
+44 20 7861 3232

About Dragonfish
· Dragonfish is the brand name for 888 Holdings Plc’s B2B business and is a separate division within 888
· Dragonfish is a leading provider of Total Gaming Services – Games & Technology; Operations; Marketing and ePayments – with an unique heritage within one of the world’s leading B2C brands, 888
· Games covered by Dragonfish include Casino, Poker, Bingo, Sports and Quickplay
· Dragonfish has  unsurpassed operations and marketing knowledge in the gaming industry
· Please see www.dragonfishtech.com for further details, or contact through sales@dragonfishtech.com

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