Do you have the balls to go after Google?
If you’re willing to put in the time, resources and energy (code for blood, sweat and tears) to build one single brand rather than 200 websites, then you may just have a shot, explains world-renowned SEO, Dave Naylor, in this exclusive video interview.
Even if you don’t have the millions to spend like advertisers do, you can still create a competitive advantage to outrank your fellow affiliates. Not sure where to start? Naylor says to find something that’s very much niche-y and can be picked up by PR.
Another tip? When brands fail, if you can break the story, mainstream will pick up on that. Mainstream picks up on it, you will get brand mentions no matter what your blog is. Want to learn more? Just watch the video by clicking the play button above!
About Dave Naylor
David Naylor heads up a team of in-house SEOs, web developers, web designers, and technical staff within his company, Bronco Internet. Bronco is a digital agency supporting businesses with leading edge web programming and innovative web design, which is home to the David Naylor brand. Over the past 10 years, Dave has grown a very successful Internet company with a proven track record of success.
Raw Transcript
Warren Jolly: Hey everyone. It’s Warren Jolly with CasinoAffiliatePrograms.com and I want to welcome you to today’s interview with Dave Naylor. Dave heads up a team of in house SEOs, web developers, designers, and technical staff within his company, Bronco Internet. Bronco is a digital agency supporting businesses with leading-edge web programming, innovative web design, which is home to the David Naylor brand as well.
Over the past ten years Dave and his team have grown a very successful Internet company with a proven track record of success, and most of you who have been to the conferences have probably seen him speak on panels or solo sessions. So Dave is quite the well-known figure in the industry. We’re really happy to have him on today.
Dave, thanks again for taking the time, and if we could just start out by learning just a little bit about yourself, and Bronco Internet other than what I’ve highlighted, that would be great for the audience.
Dave Naylor: Yeah sure, not too sure why my camera keeps focusing in and out so… Basically I guess I started around 14 or 15 years ago when one of my friends got hit by a crappy link company that was supposed to be doing great SEO for them. And he came to me and he said, “Can you help me?” And it was on the lines of, “Yeah, I can”. This was the ink jet cartridge industry, and I did that on a rev share deal. And basically I ended up making something like 1,500 pounds a month for the first two or three months, and then all of a sudden I honed my skills a little bit and made 4,000 or 5,000 a month, and back then that was quite a chunk of money.
I then became a moderator at WebMasterWorld, Digital Points, Search Engine Watch, got on to the speaking scene there and flew around the world. And I was asked to speak for you many years later. I was then approached by a big gambling merchant who, I suppose, that I can’t really mention because I’m under NDAs and things like that. They were launching a new bingo platform. So they brought me on board, s