Creating an Online Casino Buzz
February 16, 2009 (InfoPowa News) — Alex Czajkowski, a well-known and respected figure in online casino marketing circles from his days at Sportsbook.com, has moved up from selling Internet gambling services to owning them with a new 3D Internet betting venture branded Buzzluck.com.
Buzzluck launched in Beta format this week after extensive development work, creating its own buzz with a mix of quality 3D games, responsive support, original design and a charming virtual hostess called Zoe to take care of players and make sure they get the best out of the site.
Whilst an interactive cgi-generated hostess has been used before — by 888.com – Zoe is very well presented and adds an extra and differentiating element to the online casino's atmosphere, along with an interactive video 3D lobby and a video Live Lounge, creating what Buzzluck claims is a 'supercasino' ambience.
Competitors will bridle at Buzzluck's perhaps provocative claim that "online casinos have typically been the most boring Websites imaginable; we've been working to fix that. So we've created a new site that delivers a larger casino experience, a unique online entertainment experience" and "Buzzluck is an online, live and immersive video entertainment experience, more YouTube than Nintendo. You should feel that you are almost in a real, live casino. And with no need to download anything to enjoy. It is a beta test, so your comments and thoughts are most welcome."
Czajkowski formed the eGaming 2.0 company to start Buzzluck, which is licensed and based on the Mediterranean island of Malta, giving the enterprise an important U.K. advertising white list advantage. eGaming 2.0 as the holding company has offices in Montevideo, Los Angeles, Manchester and Malta and is headed by Czajkowski, who twice earned Sportingbet plc the prestigious eGaming Review "Non-European Sports Book of the Year" award during a successful corporate career. He was also instrumental in the success of the innovative 'Players Only' Internet gambling venture.
Moving through the interactive Buzzluck 3D lobby is more akin to a "first person shooter" experience than your conventional online casino visit — the player encounters staff, visitors and surprises. And like any busy Vegas casino lobby, Buzzluck's virtual lobby constantly changes as video avatars appear, some bearing gifts of bonuses and cash, and others there for the gambler's amusement … or not!
In the lobby, the audio atmosphere emulates real life: as the player passes through the casino, slot machines sound effects increase and fade, and building sounds emit from the local bingo hall under virtual construction.
On the business end of things, dozens of familiar Flash-based, instant-play games from blackjack to slots to video poker are available, provided by RealTime Gaming, with an RNG tested by third party TST.
Fronted by an amusing Irish stand-up comedian and self-confessed Internet geek, the Live Lounge is a place for players to relax and chill out, chat live with visitors over streaming video while tossing clips uncovered in an interactive talk show-cum-clip program unique to the any destination.
Players are being invited to give the beta version of Buzzluck a thorough test drive and let Czajkowski know what they think of it, and how it could be improved from a player perspective.