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  1. Nothing
  2. Email
  3. First and last name
  4. Phone number

Don’t be greedy! You don’t need anything! Let your users download what they want. There will be a lot more good done if the user can just download the ebook and pass it around within their circles. The ebook will have the company name, logo and phone number. 

Tim’s advice: Ask for less info.When Hearing Planet reduced the number of forms, conversions improved by 17%. Only ask for information that is absolutely necessary. You can collect more details later.

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