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In order to download a whitepaper, SiteTuners client Hearing Planet asked for a plethora of information, including the user’s name, phone number, company, mailing address ans daytime phone number. Say what?! Do they want your firstborn too? (Answer on the next slide)

Question 2: According to Tim Ash, what is the only piece of information that Hearing Planet needed from users to get this whitepaper?

  1. Nothing
  2. Email
  3. First and last name
  4. Phone number


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