In order to download a whitepaper, SiteTuners client Hearing Planet asked for a plethora of information, including the user’s name, phone number, company, mailing address ans daytime phone number. Say what?! Do they want your firstborn too? (Answer on the next slide)
Question 2: According to Tim Ash, what is the only piece of information that Hearing Planet needed from users to get this whitepaper?
- Nothing
- First and last name
- Phone number
