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Understanding Online Sports Betting in Europe

The online sports betting business model is more sophisticated and regulated in Europe than anywhere else. But that doesn’t mean it’s completely without its regulatory issues and hurdles for affiliate marketers.Get to know the regulationsWhen you’re starting off in a niche such as online sports betting, make sure you fully understand the regulatory challenges you might face before you start.Even he UK, where online sports betting thrives, can be challenging. The challenges you’ll face will be a result of such ... Read more

Sports Betting Basics

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Monetization: How to make the most of your traffic

If you’re running a casino affiliate website, you know how important traffic is. Without traffic, you don’t have an audience and your aspirations of making money quickly disappear.Let’s assume you’ve done all the right things to get traffic: SEO, paid search, and social networking. Now that you have traffic coming in from multiple sources, you’ve got to make the most of it.What does that mean? It means making money from your traffic. Your goal should be to try and make ... Read more

Sports Betting Overview: Definitions and types of affiliate programs

If you’re a beginner looking to get started as a sports betting affiliate marketer, here are the basics you need to know.Get to know these terms — if sports betting is your niche, you probably already know them.And when you understand them, communicate them to your site visitors. Explain them. Give your own thoughts on them. Pull your readers in with that kind of sticky content and you’ll be much more likely to win repeat visits.Odds, point spreads and money ... Read more

Staying Ahead of the Internet Business Curve with the Blogosphere

This is the way modern business works: products and services are covered and debated months, even years, before they’re actually released. Years ago, this would have been unfathomable. Today, it’s business as usual to debate industry rumors and anticipate trends and other information that can help you get a competitive advantage.Blogosphere Tracking ToolsThe best way to uncover trends is by regular searching the ‘blogosphere,’ a term that refers to the millions of daily blogs published on the Internet. Here you ... Read more

6 Recession Proof Tips for eGaming Marketers

I wrote this post to help you clearly identify your goals and use my free tips to reach them. And if you don’t work in eGaming it’s relevant for you too as the skills are transferable and will update your social media marketing knowledge.Tip 1: Define Your GoalsHow much money do you want to make? How much do you want to make a year? A month? A week? A day? An hour? A minute? According to their shareholder reports, betting ... Read more

Sportsbook Affiliate Marketing for the Football Season (and Beyond)

By Robby Maddux of Football and poker go together like fast cars and women — men like to play with them both. Now that pigskins have robustly filled the air, sportsbook affiliate webmasters have begun gearing up for the next five months of gridiron action — which can often generate a majority of their yearly revenue. Wondering how you can get in on the most bet-on sport in North America?   The beauty of online gaming affiliate marketing is that you ... Read more

Hybrid Affiliate Program

I have lost track of the number of times that new affiliates have asked me which form of affiliate compensation they should select.  Is receiving a one-time CPA payment the way to go, or are they better off with a share of ongoing revenue?  To answer this question, I will often start with a generalization – CPA pays now, rev share pays more – but of course this not always true, and one needs to determine the affiliates’ needs to ... Read more
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