One glaring fact that every small web publisher knows about SEO is that implementing an effective SEO strategy is not cheap. So why is it that so many publishers fall for pitches from SEO hucksters who make big promises, but offer low, low prices?

It’s a paradox that’s easy to understand. After all, money is tight and affordable SEO packages can seem like great deals to anyone struggling to compete on the web. But these bargain brand SEO packages aren’t really such a great deal when you break it down like Joshua Daniels did in a recent article for SEO Journal titled, 5 Reasons Why You Should Avoid Cheap SEO Packages. Here are a few points he had to make.

For starters, cheap packages tend to rely on a one-size-fits-all business model. Do you really think that the SEO needs of a growing casino affiliate are the same as an online mattress retailer or t-shirt company? Of course they’re different, but when you purchase a cheap SEO package, you’re not getting a custom plan.

Another thing you won’t be purchasing on the cheap is quality content. If you know anything at all about Google and its mysterious algorithms, it’s that they value quality. When you purchase a cheap SEO plan, you’re also purchasing cheap content and cheap content is rarely also quality content.

And if the quality of content can’t be trusted with low-rent SEO packages, the quality of link-building will definitely be suspect, too.

At the end of the day, SEO is a grueling, time consuming effort that simply can’t be rushed. This is a case where the old adage, “if it sounds too good to be true then it probably is,” fits perfectly.

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