“I’m here and I’m ready. They’re not. Bring it.”
– Charlie Sheen

Unless you’ve been living in the Unabomber’s old cabin, it’s likely you’ve been following at least some of the news related to Charlie Sheen and his highly public meltdown. Sheen spiraled out of control until he was forced out of the news by a series of even more dramatic, and traumatic, world events.

We do feel sorry for Sheen. It’s obvious he needs some help.

But on the other hand, there’s something about Sheen’s confidence, boldness and arrogance that can show you how great your casino website content could be.

Building a casino website is tough. There are a lot of choices to make and a ton of technical details to attend to. So you shouldn’t let the challenges of writing great content get in the way. Because if you know your niche, writing content should be the easy part.

So when you’re stuck with writer’s block, just think about what Charlie’s advice could do for your site. If you could make your content as compelling as Sheen’s CNN interview with Piers Morgan, don’t you think you’d have a successful casino business?

Follow these five tips and we guarantee you’ll be on the path to winning. However, we can’t guarantee that you’ll be partying with porn stars and get fired from your job at CBS. That, my friend, will depend on how much “tiger blood” you’ve got.

Get in front of people

No one will ever say that Charlie Sheen is shy. He saw an opportunity to get in front of people and he did. He talked to interviewers. He tweeted. He did a live show on UStream. And there’s no one out there who can say they haven’t heard about Charlie Sheen.

Can you be that bold while you’re getting your content in front of people?

Just be yourself

You might disagree with Sheen. You might even be disgusted with him. But you can’t say he isn’t being himself. After his sitcom was canceled for the season, he got mad. And he channeled that anger toward his bosses as CBS.

Can you become that passionate about the content you’re creating for your site?

It’s OK to be crazy

We like Sheen because he talks first and thinks second, and while that can get you into trouble, it can also be a lot of fun.

Sheen might be more than a little crazy, but he’s also a smart guy who is offering a critique of our celebrity-obsessed culture. In his own way he’s telling us that we’re too obsessed with celebrities and we shouldn’t cast them as role models.

And recently, he just stopped self-censoring. And while that lack of a filter can get you into trouble, it can also be a lot of fun for your readers. Stop being safe. Go crazy. Tell us what we need to hear.

Focus on “winning”

“Winning” is one of the stupider taglines of the year. But again, Sheen has a point. Don’t focus on how you appear to others. Focus on results.

What do you know that will help players break through to the next level? Now imagine if you can deliver those results through your content.

Be outrageous

During the past few weeks, Sheen has had plenty of opportunities to put his tail between his legs, apologize, and beg for forgiveness. Sheen has allowed himself to act and be a little outrageous. And he’s delivering a great spectacle for anyone who’ll watch.

When it comes time to load your site with great content, just think about how Charlie Sheen might go about it. You’ll find yourself getting in front of people, getting a little crazy, and, yes, we’re going to say it, winning.

Have you found yourself channeling Charlie Sheen as you’re writing your content? Leave your feedback in the comments below.


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