The Borgata Casino and Spa is getting ready to make $12 million worth of sports betting related improvements to their Atlantic City property. It’s a move that could cement the Borgata’s dominance in the NJ market and is exactly what Atlantic City was hoping for when it pressed Garden State lawmakers to push forward on regulated sports betting.

A big chunk of that $12 million will be thrown at a lavish new sports betting lounge called the Moneyline Bar & Book. Like most high end sportsbooks, the Moneyline will feature walls of TVs, including a 40 feet x 11.5 feet megascreen at the center of the room, along with an assortment of 98- and 86-inch displays spread out through the room. The 8,000 square foot space will also feature “a distinctive light feature inspired by a coach’s playbook.”

The Moneyline is looking to grab New Jersey’s more well-heeled punters with a fine dining program and plenty of luxury features. This fits in with the Borgata’s overall efforts to set itself apart as the upper crust of the Atlantic City casinos.

Marcus Glover, President & Chief Operating Officer for Borgata Hotel Casino & Spa spelled out the company’s strategy in a press release saying, “When conceiving Moneyline and Level One we knew we wanted to provide our guests with an experience that was more than a transactional venue for sports wagering. We felt Borgata’s guests deserved something that would advance the market by bringing together sports, culinary, entertainment, gaming, and nightlife into a destination experience they can enjoy seven nights a week.”

The Borgata’s move to improve their property to make way for sports betting venues is exactly what the plan was for reviving Atlantic City nearly a decade ago when lawmakers first took the sports betting initiative to New Jersey voters. The question now is whether or not other Atlantic City casinos can compete with this level of luxury?

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